Jeroen van der lugt

Sales Coaching

Flexible coaching in turbulent times

Hello, my name is Jeroen

You were not awarded that contract again; you just missed your sales targets; you could not reach the prospect that received your offer; you just could not get to the very heart of your value you for the customer… familiar?

Convincing customers to do business with you is like sculpting; it is a creative process that follows a certain structure based on knowledge and experience.

Therefore, with my pragmatic and most of all creative sales experience, I am your partner in this process. You indicate where you need support in order to bring in that order. Creating a sales plan, an account plan, a sales model or advice on the next step in closing a contact. It does not matter to me. The only thing that matters is the result.

With my ad-hoc approach you can call on my help at any time. Even if it is ten to twelve and the quote has to be delivered to your customer at noon: I am there for you! With the help of my coaching, you will be more confident in connecting the next customer to your company and will also enjoy your work more. That’s my promise!

‘Jeroen is a motivating and enthusiastic sales coach to work with. He helped us with strategic and operational b2b sales and has an open and pro-active attitude. He actively thinks along and finds solutions to drive sales forward and get results. Recommend him for supporting your sales process in anyway.’


Felix Hermsen – Co-founder Neurolytics





30 years of sales (management) experience – within Corporates, Scale-ups and Start-upss


Personal approach, as a direct and result-oriented coach



Coaching credits model, for flexibility and security


Creative in sales – because you must stand out in sales

Flexibele 1:1 Sales Coaching
Professional 1:1 support on sales related topics that affect you. Together we will improve them, making you more self-assured and happier to be active in this wonderful profession.
Personal Coaching for sales
Together with me, you will investigate where your obstacles and patterns lie in selling to others. With the conversations we have, I make you aware of everything that makes you flourish in your sales role.

KvK nummer: 78406099   BTW ID: NL003332412B86    IBAN: NL08KNAB0403832683